A carefully designed logo can aid in achieving a good first impression and make it easier for clients to remember your name. A logo can either be a special style that draws attention to your name or a symbol that can stand alone as a consistent branding. A good logo should be simple to remember, yet interesting enough to grab peoples attention.
Your logo should be used on everything you do including business cards, stationery, ads, brochures, packaging, emails, signage, websites, and more. Usually less is more and that is why we suggest using the least amount of art in a logo possible and no unnecessary text to make it interesting and easy for people to remember. There may be times that a logo would need to be very artistic if that would help others relate to the style of your business.
Your logo, which is part of your branding resides within the hearts and minds of customers, clients, and prospects. In most cases, it is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It is a foundational piece in your marketing communication and one you do not want to be without.
Color should also be a consideration when creating a logo anywhere from bright neon colors to darker elegant colors, depending on the type of business. Again, tastelful but memorable.
Because there are many more logo designs out there than ever before, it is a real challenge to be different. We can help you create something original that stands out in a sea of identities.
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